Despite its rapid growth, the BMI literature is considered a fragmented, cumulative body of knowledge, due to a lack of clarification regarding what defines the BM core constructs of value creation, delivery and capture mechanisms. Drawing on a systematic literature review based on 79 papers covering a period of 21 years, we aim to address this gap by unravelling how the rationales underlying BMI strategies affect the mechanisms of value creation, delivery and capture at several levels of analysis. Our contributions are twofold: first, we bring further conceptual consistency to BMI by identifying and defining three main multi-level configurations of mechanisms used for creating, delivering and capturing value, depending on the most prevalent rationales guiding BMI strategies. Second, by adopting the complementary approaches of strategy and moral philosophy, we provide scholars with original research avenues to address current gaps regarding BMI multi-level mechanisms.
