Natural wine is made from organically grown grapes, and chemicals are rejected during the vinification process, which is far from formatted and conventional practices. This paper investigates the impact of platformization on transformational entrepreneurial activities in the natural wine sector. We find that the natural wine entrepreneurial sector voluntary responds to social and environment concerns. Furthermore, it generates growth and employment, more particularly in rural areas where jobs are rare. In this paper, we evaluate the effects of digital platform on transformational entrepreneurs’ performance operating in the natural wine sector, by drawing on a Difference-in-Difference analysis over 2011-2020, and by comparing a sample of natural wine producers who have joined the digital platform “Les petites caves” with a control sample.
