The field of strategy—including research, education and practice—has struggled to integrate the natural environment, particularly in finding ways to address the climate crisis. We adopted a paradigmatic lens to analyze the multiplicity of perspectives that have developed to address the issue, contrasting them in their ability to break out of the field’s inertia in terms of their mobilization of theories and objects from within or outside the field. This particular analysis helped us to understand the field as path-dependent in the current dominant logic and leads us to offer two propositions for moving the field of strategy forward