Natural resource depletion urges us to find new ways of managing natural resources in a more sustainable way. However, developing sustainable innovations to better deploy natural resources does not automatically lead to sustainable practices in the industries. That’s why, this article seeks to understand how innovation can actually lead to transition toward sustainability. To understand how sustainability transitions eventually occur, this article adopts a relational perspective on sustainability transitions and focuses on the practices and discourses that take place within three industries that experience transitions in natural based industry. This shows that transitions occur by reshaping the value of natural resources and restructuring the industries involved. In doing so, this article contributes to a better understanding of the relational perspective on sustainability transitions and draws consequences on how to rethink natural resource management to make it more sustainable.
