Despite the growing literature on Business Models, the theorisation of the concept need still be linked to the planetary limitation. Based on collaborative research with a Deeptech technology project, we show that innovating in the era of the anthropocene requires expanding our view of what technology is. Linking the literature about business model innovation and Living technologies, we explore an agricultural DeepTech project based on Living technologies, and we track the evolution of the business model elaboration. We contribute to the literature on innovation by bringing the notion of Living Zombie technology as a sound resource to think about innovation. This research also refines the concept of Zombie technology by showing the impact of surrounding socio-technical arrangement and the sustainable BM literature in showing the impact of relations with the entrepreneurial ecosystem in transforming the value proposition.
