In this study, we examine how persons working in the feminist porn industry make sense of their practice through examining discursive repertoires. As an “industry within an industry” (Taormino, Shimizu, Penley & Miller-Young 2013: 12), feminist porn is, just like mainstream porn, a media genre made for profit. At the same time, it sets out to be an alternative to the mainstream by aiming to expand liberal views on gender and sexuality as a social movement and by being committed to depicting diversity in gender, race, ethnicity, sexuality, body size, ability, and age (Taormino 2013). As such, we can thus understand feminist porn as a movement that seeks to moralize the pornographic market, just as other markets are getting moralized - fashion, food, and more (Suckert 2019; Reinecke et al. 2012).
