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Index des auteurs > Mnasri Khadija

Mnasri Khadija, Ben romdhane Syrine, Ayed Tahar-lazhar, Mejri Tarek

Drawing on the Dynamic Capability Theory, this article sheds light on the relationship between Corporate Social Responsibility (CSR) and financial and non-financial firm performance. Singularly, the paper explores the effect of firm’s entrepreneurial orientation and its three dimensions: innovativeness, risk-taking, and proactiveness for understanding CSR and its impact on company performance. The sample is composed of 118 retained valid surveys collected from French companies. Using the PLS-SEM approach, the study finds that firm’s entrepreneurial orientation significantly mediates the relationship between CSR, financial and non-financial performance. Furthermore, the study shows that each dimension, taken separately, plays a non-significant role in this relationship. Such that, entrepreneurial orientation, and its three dimensions taken together, are strategic stimulates of French companies to develop capabilities. Entrepreneurial orientation is driven by the combined level of innovativeness, proactiveness, and risk-taking capabilities of French firms to improve their sustainability and increase their performance. These findings have important theoretical and methodological implications for understanding the role of firm’s entrepreneurial orientation, and its dimensions, in the CSR process, as well as practical implications for French companies looking to improve performance through CSR. Additionally, this study contributes with greater knowledge to how the CSR of the company affects its performance and manifests the role that firm’s entrepreneurial orientation plays in this relationship. Implications for both academics and practitioners are discussed and suggestions for future research are provided.