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Index des auteurs > Jeannot Florence

Mellard Maxime, Parmentier Guy, Jeannot Florence

In the video game industry, which is part of the creative industry, organizations should be able to provide new creative ideas. Video game studio development teams usually use agile methods, which aim to improve teams’ productivity and creativity. Through a qualitative exploratory study and a quantitative survey of 70 executive managers from firms operating in the video game industry, this research examines the relationship between team agility, organizational creative capability and creative outcomes. First, it shows that team agility has a positive and direct impact on creative outcomes. Second, team agility assists in building organizational creative capability. Finally, organizational creative capability has a positive impact on the generation of creative outcomes, moderated by a relaxed work atmosphere.