The objective of this study is to draw an average cognitive map of 106 Tunisian entrepreneurs-managers in order to contribute to the understanding of the Early and Rapidly Internationalizing of their businesses. By using the MICMAC program, the empirical results show that the cognitive approach is a relevant way for interpreting this phenomenon. Our study extends entrepreneurship literature and previous studies by proposing a new approach to building an average cognitive map for the explanation of the early and rapidly internationalizing firms.
