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Index des auteurs > Le pennec Ekaterina

Ricard Antonin, Saiyed Abrar ali, Le pennec Ekaterina

Recent researches pointed the need for deeper understanding of the factors explaining the speed of internationalization from a behavioral perspective. Indeed, this may help to better understand the factor initiating early internationalization. This study attempts to understand the role of one determinant of the speed of internationalization which hasn’t been studied yet: the attitude toward internationalization. The scenario method was used to capture behaviors and a composite scale was used to measure attitude. This methodology is original in the field of international business and is promising for futures studies. A database composed of 200 small firms responsible (French and Indian) was built and analyzed to get the results (more responses are expected). The results indicate that there is a small but significant influence of the attitude toward internationalization on the speed of internationalization. We also found that Indian have a tendency to internationalize faster than French. However, no difference was found regarding attitude toward internationalization between the two samples.