The circular economy, based on circular closed-loop flows, is a promising approach to tackle non-renewable resource depletion and waste proliferation. Innovative business models can support the transition towards a circular economy. This paper proposes an innovative visual framework, based on the RCOV business model (Demil & Lecocq, 2010), in order to help stakeholders involved in organizations committed to the transition towards a circular economy to progressively, collectively and dynamically design, connect, articulate, align, and assess their circular business models. Our framework is a theoretical contribution to the literature on circular business models. As a pedagogical tool, it can help and guide managers in implementing circular economy principles and help students understand them.
