The management of corporate culture is explored through  a series of reflections upon literature that has fashioned and addressed this  field. Specifically, the article considers the motivation, key elements and  continuing relevance of the critique made in "Strength is Ignorance; Slavery is  Freedom" (Willmott, 1993) where, by pointing to their incipient totalitarianism,  the ethics of "Excellence" philosophies and their culture change programmes were  questioned. The analysis offered in "Strength" is shown to have continuing  relevance for the contemporary examination of developments characterised as  "post-bureaucracy"; and this claim is illustrated by reference to current  pronouncements on "The End of Management".
 
 
Note: This article revisits a piece by Hugh  Willmott originally published in the Journal of Management Studies (JMS)  in 1993. To mark the 40th anniversary of the Journal of Management  Studies, Blackwell Publishing have offered us the opportunity to republish  the original piece.
 
 
The JMS was established in 1963 to publish innovative,  novel and rigorous papers that advance conceptual and empirical knowledge and  address practice in the broad area of management. The Journal has always adopted  an inclusive stance by welcoming contributions from a whole range of  perspectives. The only proviso is that that each author should maintain  congruity within his or her own ontological, epistemological and methodological  positions in the conduct and reporting of research. In this way JMS has  established a reputation as a leading general management journal by publishing  papers that contribute significantly to the development of discipline as a  whole.
JMS website:
http://www.blackwellpublishing.com/journal.asp?ref=0022-2380
"This paper represents the guiding principles of JMS. It  is high quality, rigorous, theoretically sophisticated and tells us something  new about a topic that perhaps was previously taken for granted. It has become a  citation classic. The paper by Hugh Willmott subjects the assumptions and  prescriptions of 'corporate culture' (a central theme of organisation studies at  the time) to critical scrutiny. I trust that readers of M@n@gement will find it  insightful whilst being struck by its continuing power and elegance."
Timothy  Clark, General Editor, JMS