This paper presents the results of a survey of 74 owner-managed small companies in Alicante (Spain), exploring the existence and performance implications of new venture competitive strategies. A factor analytic procedure and cluster analysis confirmed the existence of multiple strategies which new venture firms follow. Four strategic clusters of firms were uncovered: 1/ Differentiation, 2/ Innovation, 3/ Product Offering, and 4/ Aggressive Growth with Narrow Special Products. A Scheffé posteriori contrast test revealed different "performance patterns" between these clusters.
