The present article represents an attempt at analyzing  the social construction of production activities under a market economy. For  that purpose, attempts are made to identify some social forces underlying and  determining these activities. Such forces are exemplified in the exogenous,  especially institutional, political and cultural, conditioning of capitalist  production. The article also reviews relevant evidence to empirically evaluate  the premise of the social construction of production. The article's purpose is  to contribute toward the growing literature in the social construction of  economic, including managerial, behavior.