Editors of the Book: Elisa SALVADOR, ESSCA School of Management, France, and Jesper STRANDGAARD PEDERSEN, Copenhagen Business School, Denmark.
Cultural Festivals is a multifaceted phenomenon involving various stakeholders, interests and discourses prompting these events to cater for different and sometimes conflicting demands. Nowadays, Cultural Festivals face several challenges. From celebrating tradition and heritage, they are these years facing challenges about how to embrace and deploy innovative solutions, in particular digital technologies. One cannot take for granted that digital technologies per se have a disruptive effect also on all types of events, like, for example, minor Festivals, because of minor Festivals’ peculiarities, linked to the local territory and to the unique experience they provide to visitors that cannot easily be replaced by digital tools. On the one hand, these Festivals obtain customer loyalty and increase visitors more through “word of mouth” than through digital channels and they look for new audiences also through educational programs involving students. Nonetheless, on the other hand, a Festival’s setting and organization is a tricky matter. Such events are characterized by various temporalities and a project focus that require professional execution together with a motivated workforce under intensive short-term collaborations and the leadership of one or a few persons. Consequently, one may wonder what the very final influence and impact of the digital revolution on the organization and management of Cultural Festivals is.
The book is intended to provide a comparative analysis of Cultural Festivals in Europe, taking insights from an international range of expected high-level scholarly contributors. Individual chapters will highlight and analyse challenges in the creative sector around the organisation, management and economics of Cultural Festivals. As a whole, the book will provide a comprehensive overview of scholarly research in this area, setting the scene for the future research agenda. The focus will be on tradition vs innovation in Cultural Festivals’ organization and management, taking into account the consequences of the digital age revolution, as well as on value and impacts of these events. Matters related to educational programs and new audience development, as well as challenges related to sustainability solutions, will also be included.
We invite qualitative and quantitative papers and are particularly interested in contributions at international level, with a focus on European countries, including cross-country comparisons.
Deadline for extended abstracts summarizing potential chapter contributions is end of September 2020.
For further information, please contact Prof Elisa SALVADOR from ESSCA School of Management, elisa.salvador@essca.fr
The full text of the call for book chapters is available here:
https://www.researchgate.net/publication/343443506_CALL_FOR_ROUTLEDGE_BOOK_CHAPTERS_Managing_Cultural_Festivals_between_Tradition_and_Innovation_Deadline_End_of_September_2020
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