Call for Papers for a special issue
Institutional Interplay and Macromarketing
Special issue co-editors:
Ashlee Humphreys, Northwestern University
Damien Chaney, Champagne School of Management, Troyes
Bernard Leca, ESSEC Business School
Karim Ben Slimane, ISC Paris
Marie Taillard, ESCP Europe Business School
Submissions are due no later than January 15, 2020 at http://mc.manuscriptcentral.com/jmk.
>> Programme (pdf) |