Special Issue on Institutional Interplay and Macromarketing - 15 Janvier 2020

Call for Papers for a special issue

Institutional Interplay and Macromarketing



Special issue co-editors:

Ashlee Humphreys, Northwestern University

Damien Chaney, Champagne School of Management, Troyes

Bernard Leca, ESSEC Business School

Karim Ben Slimane, ISC Paris

Marie Taillard, ESCP Europe Business School



Submissions are due no later than January 15, 2020 at http://mc.manuscriptcentral.com/jmk.

Karim BEN SLIMANE - kbenslimane@iscparis.com
https://nitmkg2.sciencesconf.org/resource/page/id/7
>> Programme (pdf) Picto_pdf