Auteur
Caroline GAUTHIER
Résumé
The demand for environmental preservation is growing, but is difficult to measure. Knowing ex-ante the price consumers are ready to pay for environmental preservation could be of great help for implied managers.
The Contingent Valuation Method is based on consumers’ direct revelation in contingent scenario situations. This permits revealing people’s willingness to pay for non-marketed goods or services like a program of environmental preservation.
This paper presents an application of the Contingent Valuation Method on a public sector case for environmental preservation. A contingent valuation survey was carried out on a local sample (402 individuals) to reveal the value these individuals give to a particular biodiversity program. Methodology and results are explained in the aim they can become a tool for managers developing strategies that have an eco advantage.
